Market Your Web Site Effectively



Those enterprising professionals who took to the Internet early implemented a variety of formats for adapting a real-world, largely paper-based industry to the new structures offered online. Some succeeded with their initial business plans, while others were less fortunate. No business anywhere succeeds without effective marketing tactics, and a business based in cyberspace stands even less of a chance if it doesn’t follow the rules for effective Internet marketing.

Benefits of E-mail Marketing

E-mail marketing is by far the most cost-effective and rapid method for marketing your Web site online. Unfortunately, it also introduces the most potential danger. [see note below…]

Best practices indicate that it is unwise to send a large number of e-mail messages en masse unless the recipients specifically give you permission to do so. Permission-based e-mail marketing is called “opt-in e-mail.”

The “subject line” is the most important element of an e-mail announcing your Web site and business services. It’s equivalent to the headline in a print advertisement. The subject line should be compelling and entice the reader to open the e-mail in addition to conveying your message. At the same time, for many SPAM identification software applications, the subject line plays an important role in deciding whether the email will be delivered to the recipient’s mailbox. Careful attention should be paid to the composition of the subject line. Avoiding words such as ‘FREE’ and ‘GUARANTEED’ and not over-using the exclamation mark can make a big difference.

Another key component of any e-mail advertisement is the signature, which comprises about four lines at the end of your message and should include your 메이저 토토 address. Including this address dramatically increases the visibility and accessibility to your site when it is added automatically to every e-mail you send. Additionally, you should put your company name, phone number and physical mailing address for further communications.

E-mail marketing also provides speedy results. It enables you to alter your approach – and even try another campaign – in a fraction of the time it takes to complete conventional marketing pieces like print ads or direct mail. If you intend to use e-mail extensively, it’s a good idea to use a software tool like Goldmine, PointofMail, or Active Campaign to track and manage your results.

It is also beneficial to use different e-mail addresses on each of your marketing materials, as well as on your Web site. For example, use yourname@ exclusively on your Web site, use info@ on your letterhead, and use realestate@ on your business cards. That way, when you receive an e-mail at one of those addresses, you can track where the sender, or lead, got your e-mail address.

Please note: E-mail marketing is subject to a new federal law called the CAN_SPAM ACT OF 2003 (15 U.S.C.S. @ 7701, et seq.), which took effect January 1, 2004. Before you use e-mail as part of your marketing program, please make sure you read and comply with this law.

Using Banner Advertising and Link Exchanges

Banners and link exchanges are cooperative efforts between two or more Web sites that are promoting each other. Keep in mind, there are several different types of banner programs:

Reciprocal links are swapped between your site and another so that you can share traffic. A reciprocal link exchange is a great way to get visitors to your site from non-competing professionals such as bankers, attorneys, real estate brokers, and financial planners. Contact a few businesses and suggest to them that you place your link on their site and offer to place their link on your site. As an added benefit, the call provides an excellent opportunity to make contact with these professionals initially. Later, you can initiate conversations in which referrals for your companies services are exchanged.

Affiliate banners can be placed on your site, and the affiliate will pay you a commission if a visitor clicks through and makes a purchase at the affiliate’s site. There are many options at fastclick, tribalfusion or clickbank

Achieving Rank on Search Engines

Each area of Internet marketing is unique. Because each business is different, you must be creative and use your Web site to market to areas you feel will make your business flourish. Even the method you use to submit your site to search engines will differ depending on your goals.

Modern search engines have acquired the ability to “read” Web sites, just like people searching the Internet. The obvious difference is that these “readers” are computer robots that roam online, cataloging Web sites into specific categories.

In addition to reading Web sites, these robots can read words – or “metatags” – that people cannot see on most Web sites. Metatags are the words that are important in locating your Web site when searching the Internet and are the title and description that you find in the search results on Google, Yahoo!, MSN and other search engines for a particular search query.

Metatags were originally created to help search engines find important information about your page that might otherwise have been difficult to determine quickly, such as related keywords or a description of the page itself.

Many people believe that accurate metatags will guarantee a good listing in the search engines, but that is not entirely correct. While metatags usually are part of a well-optimized page, they are not the end-all, be-all. Early in the Internet’s evolution, Web sites were able to get great list placement from optimizing only their metatags, but the increasing competition for search engine listings eventually prompted many people to “spam” the search engines with keyword-stuffed metatags. The result is that the engines have changed what they look at when they rank a Web page.

While there are two metatags that can help your search engine listings – meta keywords and meta description – search engines now usually look at a combination of elements to determine listings. And some search engines don’t look at metatags at all! For example, search engine robots also look at the number of outside sites that link to your site – a figure commonly known as the popularity ranking. What this means is that you should have a combination of elements implemented on your page. Search Engines are constantly evolving and never disclose exactly what these elements might be, but a well built site with lots of very relevant content is always a good start.


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